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Contacts Screen Overview
In Better MLO, a contact is someone you know has some type of interest in getting a mortgage. We differentiate the contacts into two categories: leads and borrowers. To us, having these two contact types give us an immediate indication of where they ...
Better MLO System Overview
Better MLO helps Loan Officer’s manage their leads and borrowers, ensuring they follow up with them at the right time and move them through the process towards filling out an application and eventually getting pre-approved for a mortgage. The ...
Borrower
A Borrower is someone who has started filling out the application. Both are important and the transaction between Lead and Borrower is seamless inside of Better MLO. A CoBorrower is another person on a mortgage application.
Lead
A Lead is someone who has expressed interest in getting a mortgage. Prior to starting an application, the Better MLO system allows the Loan Officer to set up stages and associate their follow up schedule so that they may follow up with their Leads in ...
My ads are not running because Facebook blocked them. What can I do?
Sometimes Facebook automatically blocks your ads because their algorithm detects some content that may not be allowed based on their policies. It's important to understand why rejections happen. There is a list of reasons as to why a Facebook ad gets ...