App Commitment

App Commitment

"App Commitment" in Better MLO CRM represents a significant stage in the customer engagement process. It signifies that a contact has explicitly expressed their intention and commitment to submit an application for your services or products. These contacts have indicated a strong interest in moving forward but have not yet completed the application process.

App Commitment is a crucial milestone that reflects the contact's intent to become a borrower. It requires special attention and follow-up to ensure a seamless transition from commitment to action. Effective communication and support are often essential at this stage to guide the contact through the application process and facilitate their conversion into a valued borrower.

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