Understanding the different types of audiences available on Facebook can greatly enhance the effectiveness of your ad campaigns. From targeting new potential customers to re-engaging with past visitors, Facebook offers a range of audience options to suit your advertising goals.

Target Interest:

Targeting New Customers with Specific Interests or from a Specific Location:

This is the default option in Ads Manager ad sets. To attract new customers, narrow down your audience with categories like location, demographics, interests, and behaviors.

Lookalike Audiences:

Targeting People with Similar Interests to Your Current Customers:

To create a lookalike audience, you need to choose a custom audience as your source audience. You can then target your ads to new audiences who resemble those you've already created.

Remarketing:

Targeting People Who Have Already Shown Interest in Your Business:

Custom audiences allow you to connect with people who have already shown interest in your business, whether they are loyal customers, app users, website visitors, or engaged with your profiles and content.

Custom audiences enable you to reach the following users:

• Users who visited your website
• Users who used your app
• Users who are in your customer list
• Users who engage with your profiles and content

Understanding and utilizing these audience targeting tools effectively can significantly improve the performance and ROI of your Facebook advertising efforts.