My Facebook Ad is not spending
If you've noticed that your approved Facebook ad isn't spending as expected, there could be a few reasons behind it. Here's a step-by-step guide to help you troubleshoot the issue.
Keep an eye on your campaign performance graph. If you notice a sudden crash or if conversions drop to zero, it's likely that your campaign isn't spending money.
Lack of impressions on your ads indicates a serving issue.
Common Reasons:
- Spending Limit Reached or Payment Method Issue:
If your ad account has reached its spending limit or there's a problem with the payment method, Facebook will stop spending money, and your ads won't be shown to your audience. Check your billing status in Facebook Business Manager.
- Ad Rejection or Under Review:
Facebook reviews all ads before they go live to ensure they comply with advertising policies.
Refer to Facebook Transparency Policies for more information.
Other Possible Causes:
- Low Offer:
Facebook determines ad placements based on bid, audience likelihood to act, and ad relevance and quality.
- Difficult Optimization Goal:
Your campaign's optimization goal influences Facebook's ad delivery. Ensure it aligns with your objectives for best performance.
- 20% Rule Violation:
Ads with excessive text in images may have limited reach. This includes logos, watermarks, and taglines.
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