The Facebook cost per lead is the average cost of each lead that we obtain in our Lead Ads forms.

CPL = Spend/ Number of Potencial Customers

How to improve the CPL?

1. Audience Optimization: Refine your audience to ensure you're reaching the most likely leads. Use specific demographic, interest, and behavior data.
   
   
2. Content Quality Improvement: Ensure your content, whether in ads, landing pages, or forms, is relevant and engaging. High-quality content can boost conversion rates.
   
   
3. Continuous A/B Testing: Conduct A/B tests on ads and landing pages to identify elements that yield better results. This includes testing ad copy, images, calls to action, and form design.
   
   
4. Simplify Conversion Process: Reduce friction in the conversion process. A shorter, easy-to-complete registration form can increase conversions.
   
   NOTE: This will increase the number of leads, but not necessarily bring better quality.
   
   
5. Attractive Offers: Offer attractive incentives or promotions to motivate people to provide their contact information. This could include discounts, exclusive content, free trials, etc.
   
   
6. Bidding and Budget Strategies: Increase the bidding strategy.
   
   
7. Retargeting: to re-engage users who visited your site but didn't convert. Offer additional incentives to turn them into leads.
   
   
8. Optimized Landing Pages: Ensure your landing pages are effectively designed and present clear messages about the benefits of providing information. Intuitive and compelling design can increase conversions.